Business
Rossopomodoro is the most recognised pizza chain in its core market of Italy and has built an international network encompassing the UK, Europe, and North America. Rossopomodoro welcomes its customers through its 110 restaurants, and partners with all major delivery platforms, bringing the flavours of Naples directly to your home. Founded in Naples, the true home of pizza, the Rossopomodoro brand has been renowned for quality ingredients and artisanal dishes for more than 20 years. In recognition of its quality and authenticity, Rossopomodoro is the exclusive partner of Eataly in North America, delivering on the promise of the best Italian culinary experience across their 9 North American food halls.

Market
The casual dining sector in Italy is still in its infancy but is growing rapidly with an average growth rate of 8% since 2006. Branded, multi-site operators have outperformed the overall market and have progressively captured greater market share. The market displacement following a prolonged period of COVID disruption is expected to accelerate this trend as the market recovers.

Strategy
In addition to the accelerating macro trend of chainification, OpCapita has worked with management to drive operational improvement in store execution, menu engineering, labour scheduling and channel diversification. In addition to continued operational optimization in the growing directly operated restaurant base, we will accelerate our growth through franchising to capitalize on the recent market disruption. Through all channels of development, OpCapita will continue to leverage the authentic Neapolitan heritage of the Rossopomodoro brand in Italy and abroad.

Achievements
Since our investment, we have:

• Recruited and reinforced senior management
• Rationalised non-core brands and underperforming locations
• Extended contracts with strategic partners including Eataly and Grandi Stazioni, Italy's national rail station operator
• Systematized labour scheduling and menu planning
• Accelerated franchisee development